Motive

Characteristic

Knowledge

Intellectual

likes to think, collects knowledge,
is intellectual, curious,
gets to the bottom of things

Pragmatic

is practical, application-oriented,
wants to do things “now“, thinks and acts oriented to the use of something

Honor

Principled

is oriented to codices, loyalty, moral
integrity, tradition, appreciates values
and norms and adheres to them

Purpose oriented

is target-oriented, loyalty is not an
end in itself, situational flexibility is more
important than principles

Power

Leading ambitious

exerts influence, leads and takes responsibility, performs well, wants to
have control over other people and
other things, sets the course

Guided

does not exert power, does not like to take responsibility for others, accepts leadership,
adapts well and accepts subordinate roles, is service-oriented

Status

Elitist

strives for success, distinguishes him/herself e.g. by wealth or title, seeks public attention and esteem, is oriented to brands and trends, feels as part of the elite

Down-to-earth

strives for equality, has little interest in
public attention, does not attach great importance to titles and status symbols

Order

Structured

wants stability, clarity and attention to
detail in processes and structures, adheres
to defined processes, maintains continuity, has a tendency to pedantry, cherishes rituals

Flexible

appreciates spontaneity, avoids or bypasses rules, tries to leave structures,
looks for and allows freedom, can tolerate disorder

Material security

Clinging

collects goods and property, maintains
and conserves material things, holds
the purse and saves money

Generous

finds it easier to part with things or lend them to someone, has little interest in collecting or saving, does not attach great importance to material things, has a tendency to be wasteful

Freedom

Independent

is self-sufficient, emotional
self-determination, autarchy,
seeks independence

Team-oriented

bonds, common features are important, seeks and appreciates
emotional dependence and support by others

Relationship

Sotiable

is very communicative, looks for and maintains friendships, appreciates joy, humour, socializing

Reserved

is withdrawn, rather introvert, needs distance, likes to keep a distance, is serious

Help / Care

Caring

helps other people and respects their
feelings and sensitivities, supports
others with their activities, is basically friendly and sympathetic

Self-interested

is concentrated on him/herself and own
tasks and goals, own needs are at the foreground, prefers to rely on him/herself

Family

Family-mindet

appreciates active family life, wants to
have family and children, can give and
accept intense closeness and affection

Self-centered

is rather materially oriented, does not
want high dependence on children or
family, does not want to take responsibility for everything and everybody

Idealism

Idealistic

wants social justice and fairness, acts for
the benefit of others without own benefit, fights for other people's interests, is a
“social romantic", "starry-eyed idealist"

Realistic

thinks everybody is responsible for him/herself, accepts things as they are, accepts that s/he
cannot improve the world on his/her own; optimizes personal benefit

Acceptance

Sensitive

seeks social acceptance and confirmation
by others, is driven by praise, rather sensitively reacts to criticism and objection

Self-confident

can stand criticism, is self-confident, motivates him/herself, i.e. is independent
of other people's feedback

Competition

Combative

seeks competition, is oriented to competition, wants to fight and win,
seeks revenge, wants to compete

Harmonious

avoids conflict, strives for harmony,
settles disputes, seeks consensus

Risk

Willing to take risks

is able to deal with stress, likes challenges, has the courage to change,
enjoys new things, is willing to take risks

Unwilling to take risks

wants to avoid change, seeks stability and reliability,
loves and cherishes his/her comfort zone

Eating

Appreciative

likes to eat a lot and wine and dine; likes to deal with ”eating”,
often thinks and acts oriented to eating

Frugal

eats to take in food, orientation to
pleasures is low, eats to appease hunger

Physical activity

Sportive

likes to move and does so often,
keeps fit, often exercises

Comfortable

avoids physical activity, is a couch potato,
body issues are not very important

Sensuality

Sensual

enjoys sensual life and sexuality,
loves beauty, design, art and aesthetics

  Sober

does not regard sensuousness as an
elixir of life, likes sober-mindedness
and purism

Spirituality

Seeks meaning in

looks for the (deeper) sense of life,
is open for existence of a higher (divine) authority, believes in a spiritual world

Rational

concentrates on the “here and now“, is oriented to rational concepts, believes in
him/herself and his/her own efficiency